Marketing

It’s a real hassle to find that perfect mix of product content for your web page (aka product page) that will transform a simple visitor into a customer. Retailers constantly strive to innovate [...]

We saw in a previous article that the web-to-store concept creates higher revenue opportunities as well as a new relationship between customers & brands. Retailers are highly encouraged to [...]

The massive amounts of product content you produce demand structure and standards, which works best if you classify your products. The idea of product classification is based on the separation of [...]

Even though the internet tends to be perceived as a fierce competitor (crushed prices, broader offer, etc.) by brick-and-mortar shops, today’s shopping behaviours are multichannel: consumers [...]

Unless you live in a cave, you know UBER. Maybe you’ve never actually travelled with UBER, but you’ve surely heard about this American company and its innovative concept that seems to [...]

The face of a company – also referred to as the brand – represents its identity, its uniqueness and distinguishes it from the competition. Multiple ways exist for consumers to search [...]

Hell is other people…working in department silos Keep on reading to find out how teamwork can be transformed from chronic pain to actual productivity and motivation leverage. Common office [...]

Prior market education When businesses want to expand their scope of operations, it is essential to acquire a thorough market knowledge beforehand: they need to be clear about current market [...]