Glossary

A pre-formated layout that serves as an example for a catalogue or a website page.

It is a set of processes, roles, methods and rules that regulate data collection, processing and exchange within a company.In addition, data gouvernance allows to define methods for managing data [...]

International, nonprofit organization that develops and maintans data coding standards used in the supply chain. Its main purpose is to facilitate the information exchange between manufacturers [...]

InDesign is an application of Adobe Creative Suite, used to design the layout of printed documents (posters, magazines, books, catalogs, etc.), as well as various forms of digital media.

This is any textual data intended to describe a product in the context of its promotion and sale (desription, size, colour, material, use, etc.)

Magento is an open source e-commerce platform, based on the cloud. Launched in 2008, it represents today about 30 % of the market. In may 2018, Adobe announced the acquisition of Magento for $1, [...]

It is a natural evolution of the multichannel strategy. Once the brand has multiple sales channels (physical store, eshop, mobile application, paper catalog, etc), the major challenge is to make [...]

It is a marketing strategy that consists in combining several channels, where each channel operates as a separate touch point of the brand.

Unlike multichannel, omnichannel strategy offers a true synergie and interconnection between the channels. They complete each other and can be consumed in a parallel manner, but are also [...]

An MDM (Master Data Management) solution manages critical business data related to different master data domains (suppliers, customers, products, employees, materials, points of sale, etc.). The [...]