By Posted 11 February 2020 In Glossary Omnichannel2020-02-112020-02-11https://www.maps-system.com/wp-content/uploads/2019/04/124x48_maps_logo_couleur.svgMaPS Systemhttps://www.maps-system.com/wp-content/uploads/2019/04/124x48_maps_logo_couleur.svg200px200px Unlike multichannel, omnichannel strategy offers a true synergie and interconnection between the channels. They complete each other and can be consumed in a parallel manner, but are also optimised one according to another.