Managing personalized offers in multichannel context

Is it possible to standardize the creation and publication of tailor-made offers? Ponant has managed to do it by organizing in MaPS System all criteria that make up a travel offer: destinations, themes, ship equipments, number of days, ports, etc. Highly variable, the data amounts to more than 1 million of items in MaPS System's database! Among other, the benefits of this centralization include:

• comprehensive and structured view of Ponant's rich catalogue

• reduced time-to-market while launching offers and adapting them to 8 different markets and 3 languages

• automated generation of translated and contextualized travel documents