Maisons du Monde Optimizes the Time-to-Market for its 1P Products with MaPS System's MDM Solution
Product MDM Project
Maisons du Monde is a French retail chain specializing in furniture and decoration, founded in 1996 by Xavier Marie.
By the end of 2019, Maisons du Monde had 357 stores worldwide and more than 8,100 employees.
Their warehouse space totals 444,000 m² to store all the furniture and decorations. 40% of Maisons du Monde’s sales are made abroad, and 23% of sales are made online. Maisons du Monde sells approximately 57% decorations and 43% furniture.
Client since:
2017
Solutions used:
PIM-DAM-MDM
Project Needs
Structuring of Product Offering
Structuring and centralizing the product offering are essential to ensure effective management and consistent presentation across all sales channels, both online and in-store.
Maisons du Monde, with its extensive and ever-evolving product catalog, requires a solution that can aggregate and organize all product information cohesively. This will ensure a seamless customer experience and facilitate product showcasing on various sales platforms.
Supplying Distribution Channels
The ability to easily and efficiently feed various distribution channels is another critical aspect for Maisons du Monde. With a presence across multiple online and in-store sales channels, it’s essential that product information and multimedia resources are quickly and easily accessible for real-time updates.
An integrated solution for managing product and media data will enable the company to automatically synchronize information across all channels, ensuring consistent accuracy and coherence.
Organization of Multimedia Resources
With a wide range of products, efficient management of multimedia resources such as images, videos, and documents is crucial for Maisons du Monde. These resources play a vital role in product presentation and in creating an immersive shopping experience for customers.
An integrated multimedia resource management solution will enable the company to store, organize, and distribute these elements effectively, ensuring consistent and relevant use across all communication channels.
Reducing the Time-to-Market for 1P Products
Maisons du Monde needs to respond quickly to market trends and be able to launch new products in an agile and efficient manner. Thus, reducing the time-to-market is a key objective for the company.
By automating product and media data management processes, streamlining workflows, and providing advanced analytics tools, an integrated solution like MaPS System can help Maisons du Monde accelerate the market launch process, enabling it to remain competitive and responsive to market changes.
MaPS System Solutions
Centralized Product Offering with PIM
MaPS System provides a centralized platform where Maisons du Monde can store all its product data, including descriptions, attributes, prices, availabilities, etc. This enables efficient management and a comprehensive overview of the entire product catalog.
Integrated DAM Solution
Allows Maisons du Monde to organize and store all its multimedia resources such as images, videos, technical sheets, etc. These resources are easily accessible and can be linked to corresponding products.
Single Source for Sales Channels
Websites, online marketplaces, etc. Product data and multimedia resources are automatically synchronized across all channels, ensuring consistency and accuracy in the displayed information.
Reducing Time-to-Market
MaPS System reduces the time-to-market for new products. Content creation processes are streamlined, providing increased responsiveness to market trends and faster product launches.
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